SEO Services

  • Organic SEO

    SEO specialist, providing organic SEO services to businesses in and around Cambridge for over 16 years.

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  • Back Links

    Back links from ‘authoritative’ websites that are relative to your industry and/or sector. Guest posting (forums).

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  • Pay Per Click

    We can help reduce your monthly expenditure on your Google Adwords campaign by effective targeting

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Organic SEO Services Overview

    • Website Audit

      Full website review and findings report, which includes: current SEO and page ranking status for keywords relative to your business’ services and/or products, technical review including: Page load speed, Googlebot access status, accessibility (WW3 standards), HTTP header status, HTML validity, Mobile device compatibility. We shall formulate a proposal on advisable action to be taken to a) bring your website in-line with Google’s SEO algorithms, and b) to ensure correct indexing of pages and URLs. Part of this report/proposal would be keyword analysis with search volume data reporting.

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    • Keyword Analysis

      The keyword analysis tool is extremely useful to gain insight into current activity and seasonal trends with regards to specific and associated keywords and search terms relative to your business. This information is invaluable, as it offers guidance on which keywords to include and give priority to within your website and marketing campaign.

    • Page Content Review

      Of course, my aim is to ensure that we match keywords and search terms entered by prospective site visitors to the content on, and meta behind (html), your website – I will also review the keyword density of a particular page and review the current status of image attributes (ALT Text required for accessibility and effective SEO). Once we have the right keywords and search terms, I would then review your website’s copy and meta data* and forward any suggestions/recommendations to you.

    • Social Networks

      Integrating your website with your social network accounts is a must! I shall look at how your website is working with these accounts and offer suggestions, and if required, implement methods to ensure that all components are working together and pulling in the same direction. Did you know: websites built on platforms such as WordPress, have the capability of ‘auto posting’ blog/news articles to Facebook and Twitter, meaning that you do not have to log into 3 separate accounts thus vastly reducing your workload. One click does it all! Youtube videos are now a feature of organic search results, and networks such as Pinterest and Instagram have their role to play.

    • Back Links

      After all other optimisation procedures have been carried out, creating back links to your website from ‘authoritative’ sources is arguably the number one factor when it comes to edging above your competitors. The more authoritative links (from websites that have commendable and legitimate value and that relate to your business in some way*) that point to your website, the higher the MOZrank score (please follow the link to find out more about MOZrank).

      *It is extremely important that Back Links are not added to just any website/directory, as this is what Google refers to as a ‘linking scheme’ and could quite possibly mark your website down.

      The process of obtaining back links is, however, a rather tiresome and lengthy process; contacting business directories that are relative to your business, filling forms, adding back links to forums (guest posting) – it is indeed a painstaking process, albeit an essential one!

      Adding back links is part of our ongoing SEO service, however, First SEO Cambridge offers a ‘targeted’ Back Link service as a stand alone service, in addition to the ongoing SEO service.

      Note: Business and website details will only be added to ‘dofollow’ link directories and websites that pertain to your business. At the end of each month, I shall provide you with a full list of directories and websites that have included a back link to your website.

    • Google Webmaster Tools

      Google Webmaster Tools is really the foundation of any SEO campaign. It is where website URLs are added and ownership verified. It is important that both www. and non www. URL’s are submitted and https URLs if required. Once verified your website’s xml sitemaps are submitted for indexing of all pages and images (If your website does not have an xml sitemap(s) then I shall create this for you).

      Your website should also have a robots.txt file residing on the server. This small txt file basically dictates which robots can access which directories and files on your server. It is imperative of course that Googlebot can access your live web pages and it is within Webmaster Tools that we are alerted of any crawler issues.

      Vital statistics on keyword and search activity is found within Webmaster Tools and there are some fundamental enhancements that can be implemented, such as data highlighting, which basically manually informs google of key areas and components within a single or group of web pages. This is especially effective for ecommerce websites.

      Web Grader by HubSpot is a fabulous marketing tool, which is able to analyse a website for it’s SEO competency and offers an overall SEO score, giving a bench mark from which to improve upon. It will show current MozRank scoring, this is basically your inbound link score and will highlight areas that need improving.

      The other online SEO tool that is widely used by SEO agencies is, now This is a great utility that, similar to, but not the same as Web Grader, analyses various elements of a website, focusing more on the technical side of things, such as page speed, accessibility etc.

    • Meta Tags and Page Title Attributes

      The primary meta used by Google is: Title (title tag) and Description (meta tag) (The keyword meta is also included for other search engines, however Google states that it does not include the keywords meta in it’s search reporting).

      The Title meta is what is displayed as the link on a google’s return page and commonly, the Description meta, is what is displayed as descriptive text beneath the blue link. However, this is sometimes ‘overruled’ by Google snippets. This is where Google will pull in content from various locations on your website to display as descriptive text that is relevant to the search. So it is vital that we include chosen keywords/search terms within both of these meta tags.

      Other elements, such as the H1, H2.. tags are included within the content review.